Runners for Public Lands is looking for a part-time Digital Communications Manager.
Overview:
Position: Digital Communications Manager
Status: 6-Month Independent Contractor, with the potential to continue to a year, and beyond.
Pay: $28 – $32 / hour commensurate with experience
Schedule: Part-time. Up to 24 hours per week.
Location: This is a remote position, though occasional opportunities to attend in-person meetings or events may arise.
Application Deadline: April 25, 2025
Detailed Information:
Who Is Runners for Public Lands: Runners for Public Lands is a 501(c)(3) nonprofit that envisions a world in which everyone has access to healthy, clean, and runnable environments. We empower runners to protect public lands and expand access to nature through community service, education, and civic engagement.
Link to PDF: You can see a PDF version of the job description here.
What You Will Do: Using a variety of media platforms, the Digital Communications Manager will create and manage communications that educate our community, promote engagement, drive growth and revenue. This person will work directly with RPL’s Executive Director and be responsible for the organization’s digital presence. They will:
- Create and manage engaging written, visual, and multimedia content and digital campaigns for RPL’s social media platforms and communications channels including our website and newsletter.
- Design marketing and public relations materials to enhance brand awareness, advocacy, and fundraising efforts.
- Track and report the effectiveness of our digital communications and recommend improvements based on relevant trends, best practices, and emerging technologies.
This position holds great potential for someone who wants to impact both environmental and outdoor recreation spaces while developing experience in digital advocacy, communications, content creation, storytelling, and marketing.
Who Are We Looking For: Our team at RPL is excited to meet candidates who are passionate, willing to learn, eager to take initiative, and can work independently. The Digital Communications Manager will be expected to actively engage in RPL’s mission and maintain messaging that is consistent with our values. Additionally, they should work well with a wide population of people ranging from volunteer ambassadors, outdoor industry brand partners, and Board members. Our ideal candidate has a minimum of 3-5 years of communications experience. While it is not required that this experience be in the nonprofit sector, an interest in environmental justice, advocacy, outdoor recreation, and conservation is essential.
Responsibilities and Deliverables:
1. Create and manage engaging written, visual, and multimedia content and digital campaigns for RPL’s social media platforms and communications channels including our website and newsletter.
- Contribute to the development and implementation of comprehensive digital content strategies aligned with the organization’s goals and target audience.
- Create compelling, impactful, and interactive content on our social media platforms including Facebook, Instagram, and LinkedIn to drive engagement, increase followers, and promote visibility of events, interactive campaigns, and fundraising efforts.
- Design, execute, and analyze digital advocacy campaigns to support specific initiatives, ensuring consistency with organizational values and objectives.
- Distill policy information related to public lands and equitable access to nature to create approachable and engaging educational content for runners.
- Act as the brand guardian, ensuring that all content is on-brand and consistent in terms of RPL’s tone of voice, style, and quality.
- Respond to comments, questions, and messages across various platforms promptly.
- Update website/blog to be consistent with current RPL initiatives, events, campaigns, and program activities.
- Utilize Slack and Monday.com to plan and track social media and digital communications schedules on a shared calendar.
2. Design public engagement, marketing, and public relations materials to enhance brand awareness, advocacy, and fundraising efforts.
- Share organizational updates and announcements directly with members, subscribers, partners, and collaborators.
- Design, execute, and analyze materials needed for in-person advocacy campaigns to support specific initiatives, ensuring consistency with organizational values and objectives.
- Design marketing materials that effectively communicate key messages, raise awareness of events and initiatives, support efforts of the staff and the Board of Directors, and enhance RPL’s public image.
- Draft press releases to broadly announce high-profile projects, partnerships, and events.
3. Track and report the effectiveness of our digital communications and suggest improvements based on relevant trends, best practices, and emerging technologies.
- Monitor trends to inform the team how we may evolve our strategy, reach new audiences, and be more impactful in the digital landscape.
- Utilize analytics tools to track the effectiveness and impact of our work and campaign performance, and provide insights and recommendations for continuous improvement.
Qualifications:
- Creative – interested in developing unique content that will spark engagement.
- Detailed – eager to take initiative, self-edit, create calendars, and meet deadlines.
- Self-starter – can identify areas of opportunity, be creative and solution-oriented.
- Passionate – about intersectional communication theory and the importance of DEI.
- Driven – by a desire to change the community we are a part of for the better.
- Active – in community building, the outdoors, and/ or environmental spaces.
- Innovative – motivated by opportunities to bring ideas to the table.
- Experienced – in the fields of communication, advocacy, marketing, public relations, social media, and/ or design.
- Autonomous – able to hold themselves accountable for multiple projects on their plate.
Application:
Please submit your resume and cover letter to jobs@runnersforpubliclands.org with ‘Digital Communications Manager’ in the subject line, no later than April 25, 2025. Please expect an interview process consisting of video call(s) with RPL Board Members and Staff and submission of work examples and references.
Runners for Public Lands is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
Don’t check off every box in the requirements listed above? Please apply anyway! RPL is dedicated to building an inclusive, diverse, equitable, and accessible workplace that fosters a sense of belonging – so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification, please consider applying and joining our team.
